1. Internet Marketing

Internet Marketing Strategies

Their number is legion. Whether you're starting out with a new website, improving the performance of your present site, or already using a method successfully, there's always a new way to raise your profile on the Internet.

21thirteen design is a company composed of strategic partner companies and individual designers, programmers and marketing consultants with unique talents and experience. As a group, we are dedicated to learning and implementing new skills and tools. If you want your website to hit its mark (and market) with precision, Internet marketing is the most powerful arrow in your marketing strategy quiver.

2. Search Engine Optimization & Marketing

SEO/SEM can be built into your website. Main frame, laptop, iPhone or Droid—if you have Internet access you can find almost anything about almost everything! When a potential customer searches the net, search engine optimization and marketing makes your website appear among the top results. You're on the Internet to be found. Make it easy for people to find you.

SEO/SEM is a growing, high-powered marketing force, now expanding into Video SEO/ SEM via Google, Bing, Facebook, and a host of video search engines such as YouTube. Where will it go next? 21thirteen design will be in the vanguard, and so will our clients.

3. Subscribed / Pay-Per-Click Advertising (PPC)

PPC is a website advertising model in which advertisers pay for their ads only when their ad is clicked. If your website utilizes a PPC ad strategy, your ads will display whenever a keyword query matches your keyword list, or when any site displays relevant content. These ads are called sponsored links or sponsored ads.

Putting PPC to work for you is both an art and a science. The art is asking you the right questions and getting the information we use to position you advantageously. The science is evaluating your business, its services and products, and pinpointing its place in, and relationship to, the marketplace.

4. Text Mining and Link Analysis

Text mining and link analysis are marketing strategies that put links that respond to Internet keyword searches on your website, resulting in a greater number of hits. Used alone or in tandem with SEO/SEM, this system further raises your prominence in search results.

5. Web Video SEO Campaigns

If a static image on your website is worth a thousand words, how much can be said in a one-minute video? One function of a website video is to succinctly and dynamically convey information about you and your company.

It can also give potential customers a real feel for you and your company. It can make them say to themselves, "Hey, I could really work with those people."

6. Our Expertise

We at 21thirteen design realize that some of you may skip much of the written material on our site, but marvel at our animations and interactives. And that's what will sell you on our company. The same is true for you.

And social media marketing and video SEO has been shown to have a serious local impact on your business profile.

Search engine marketing ensures that the people who need you will find you on the Internet. You're on the Internet to be found. Make it easy for people to find you. Top SEO/SEM expert Tom Elliott, author of Website 411, heads up our marketing team, and is available for a free consultation. Call to set up an appointment right now.

For a helpful glossary of Internet marketing terms, go to this link: http://www.adapt.com/resources/glossary.